How do magazines use language to target their audience?
'Kerrang!' (11.10.14)
The language used in a magazine is an extremely important factor in the projection of the magazine, and helps attract readers. Kerrang! magazine uses both colloquial and emotive language to attract their target audience.
There are many examples of this throughout the magazine and the language is used in multiple different ways.
Some of the language is used to make the magazine sound exciting. A few examples of this are 'awesome' and 'welcome to the Madhouse'. This causes enthusiasm in the reader, making them eager to find out more.
Another way the writer uses language is by making it sound like a friend talking to the reader. 'It's looks like we won't have to wait long to see Cyota's rebirth', 'says Kur-, sorry, Jason', and 'good luck finding'em', are examples of this. This makes the reader feel comfortable with the writer and creates a bond between the two, making the reader want to continue.
Language is also used to grab the reader's attention. For example, phrases such as 'invitations like this one don't come every day' are used to rouse the curiosity of the reader and encourage them to read further.
The writer also uses words that the reader would use such as 'awesome' and 'bollocks' which makes it sound more personal and friendly. It allows the reader to feel comfortable with the magazine. Swear words such as 'fuck' are also used as they are the sort of words used by the target audience. This allows readers to relate to the language and feel like they are in an environment that they know well..
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