The editor of Kerrang! magazine sounds like he's talking to a friend because he is expressing his personal opinion in a relaxed, casual way, the way you would talk if you were having a conversation with a friend. He says 'They're awesome people. They've got awesome songs. And they've got something to say'. This makes readers feel like the writer is sharing with them and provides them with a sense of trust. The expression 'you lot' at the end also makes it very friendly and addresses the reader directly, making it feel more personal; this represents a comfortable relationship between reader and writer.
He also uses colloquial language to make the reader feel more at ease and more like a friend. He uses phrases such as 'I'm well excited' and 'I was pretty damn moved'. These are terms that are not usually used in writing and are considered a form of slang. This allows the reader to feel as though they're chatting with someone they know well rather than reading which, for some people, is not something they particularly enjoy doing. In this case, the magazine attracts people who wouldn't usually choose to sit and read, expanding their target audience.
The writer welcomes the reader in with the phrase 'I'd love to know what you thought of Simon Young's feature on p20, I was pretty damn moved by singer Jenna's honesty.' This not only expresses the editor's point of view but invites the reader to express theirs. This makes the reader feel important, as though their opinion actually matters, and encourages them to be more active and invested in the magazine.
The editor's letter also builds a relationship with the reader. As well as addressing them personally with the word 'you' and casually inviting them to be in contact with the magazine, they create a feeling of long-lasting friendship and frequent encounters. This is suggested by phrases such as 'Of course, you probably caught Tonight Alive on the Kerrang! Tour back in February' and 'Remember next week's issue comes with five ace build-your-own rockstars'. These quotes allude to past and future issues, suggesting that readers are expected to be regulars. This provides them with a sense of familiarity and makes it feel as though they have a more personal bond and a mutual knowledge of each other.
The editor himself doesn't look like he would fit in with the target audience: he looks slightly older and more professional. Despite this, he is put in a setting that makes it seem as though he would perfectly fit in with them. He's holding a lit
'Glamour' (December 2013)
The editor of Glamour magazine makes it sound as though she's talking to a friend. She talks about her personal experiences and how she felt about them, e.g. 'I was given the opportunity to work on some radio reports', 'out of my comfort zone'. This creates a personal bond between reader and writer by making the reader feel as though the writer is opening up to them and confiding in them their personal fears and the challenges they faced.
The language used in this editor's letter is not colloquial but not entirely formal either. There aren't any examples of slang but there are phrases such as 'many damn amazing women'. Glamour magazine is aimed more at older women rather than young teenagers, therefore the language used appeals to the target audience because it isn't entirely relaxed but it isn't completely professional and impersonal either.
The editor, Jo Elvin, appears to fit in perfectly with the target audience. She is young and glamorous and seems very professional. She also appears to be very classy, similarly to the TA.
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