Glamour's target audience are mainly (but not necessarily) British women between the ages of 18 and 49.
A few colloquial words and phrases found on the front cover and throughout the magazine are: "hot", "twerking", the use of "R-Patz" to talk about actor Robert Patterson and "awesome"
Colloquial language is used in the magazine to make readers feel comfortable. The words "hot" and "awesome" are words that the reader would use and therefore make them feel accepted and as if they were talking to a friend.
"Twerking" has become a common theme in gossip magazines. Both the word itself and the dance it describes are informal.
Giving famous actors nicknames such as "R-Patz" makes it seem like the magazine are close friends with him. This makes readers feel like the magazine is a reliable source of information and that they will find out a lot but also extends the supposed friendship between the magazine and the actor to readers.
A few emotive words and phrases found on the front cover and throughout the magazine are: "wow", "perfect", "secret weapon" and "drop-dead glam"
The word "wow" used to describe a 'look' makes it sound exciting and attracts readers. Women are usually very focused on their appearance, always wanting to look their best and an article telling them hot to look "wow" would be something that would be very interesting to them.
The word "perfect" makes people think of something unattainable, something flawless. This excites the reader because they think they have a chance of reaching that level.
"Secret weapon" is a phrase with two very strong words. The word secret makes readers think that they are being let in on something that most people don't know. For woman and readers of gossip magazines, this is a highly attractive feature that will get them excited straight away. "Weapon" symbolises a powerful tool that they can use that will allow them to 'beat' other woman and come out at the top. Rather than using a word such as "tool", "weapon" has connotations of strength and power which attract women.
"Drop-dead glam" makes readers think that if they achieve the 'look' the magazine is offering them, everybody who sees them will be completely overwhelmed by their appearance to the point that they would "drop dead".
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