The target audience of this magazine is mainly teenagers who listen to rock music.
1) Colour in Magazines
Analyse the front cover of your chosen magazine
5 colours are used on the cover of this magazine. Although this seems like quite a lot, it's very organised which shows that it follows a strict colour theme. This gives it a sense of organised chaos which is very exciting. Adding to this excitement is the fact that the colours all work together, some allowing others to stand out more and emphasize on certain aspects of the cover.
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The colours used are:
- Black: power, elegance, formality, death, evil, and mystery
- White: light, goodness, innocence, purity, and virginity; considered to be the colour of perfection.
- Red: energy, war, danger, strength, power, determination, passion, desire, and love
- Yellow: joy, happiness, intellect, and energy
- Purple: power, nobility, luxury, ambition, wisdom, dignity, independence, creativity, mystery, and magic
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The colours black, red, and purple are all symbols of power. This makes the magazine seem strong and subconsciously attracts readers who are attracted to power themselves.
The colour purple is also a symbol of independence. Considering that the target audience is mainly composed of teenagers who are looking for independence, this attracts them in the same way as the previous colours attract power-searching readers. This colour also provides the magazine with a sense of luxury and even royalty.
Purple and black are both very mysterious colours. The use of them on the cover arouses the curiosity of readers and compels them to read further.
Red alone is a very intense colour. It's strong and powerful and evokes multiple different emotions. In this case, it represents determination, passion, energy, strength, power, and danger. These emotions are all very relatable and familiar to teenagers, especially rock-orientated ones who are the target audience of this magazine. It's what they like and what they're used to, therefore making the magazine really attractive to them.
Energy is another emotion that attracts the target audience. They like loud, energetic music and therefore the use of the colours red and yellow (which are symbols of this emotion) catch their attention.
Yellow also evokes sensations of joy and happiness giving the magazine a lighter side instead of making it all dark and heavy.
Adding to this lightness, the colour white gives the magazine a more pure and innocent side. This contrasts with the other colours which makes it stand out. It gives the magazine a sense of perfection.
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The colours white and yellow are used to emphasise particular information. Yellow is considered the colour that stands out the most when paired with black; this combination is often used to issue warnings. Because of this, the use of yellow to emphasise certain words is very effective. The white is also extremely effective seeing as it's, in a way, the 'opposite' of the colour black making it stand out and attract the attention of viewers.
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Analyse the colour that is used in the magazine
The same 5 colours are used throughout the whole magazine. This provides it with a sense of organisation and stability, allowing the reader to get comfortable and familiar with the magazine.
Each article has its own colour palette composed of between 2 and 4 of the 5 main colours. This makes it look like a sort of organised chaos since the articles don't all look the same but they follow a vague colour scheme.
The colour of the text from the articles varies between black and white which is very basic and easy to take in. It doesn't overwhelm readers or distract them from what's being said. The colours red, purple, and yellow are mainly used for headlines or to highlight or emphasise certain words and phrases. They draw the reader's attention to the most important or interesting information to encourage them to read the article.
The main colours of the cover story are purple, yellow, and white. This is a continuation of the front cover where the cover line is written in white and yellow and Ozzy Osbourne is seen with purple glasses and a purple ring. This provides the magazine with a sense of continuity and regularity.
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Planning : I'm going to try to use specific colours with connotations of energy and fun that work well with the genre of my magazine and relate to my target audience as these can subconsciously attract readers or provoke certain emotions from them.
I'm also going to stick to a particular colour pallette throughout my magazine to create a sense of familiarity for readers and not catch them offguard or confuse them.
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